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In 1982, SoftBank founder Masayoshi Son was diagnosed with chronic hepatitis. Before he recovered, the company hired an outside president

Nihon SoftBank started in September 1981 with capital of ¥10 million. Son was diagnosed with chronic hepatitis in 1982 and was in recovery until 1984. In April 1983, during that period, an outside executive who was neither family nor shareholder took the president's seat, and sales grew from ¥2.3 billion in the second fiscal year to ¥11.5 billion in the year to December 1985. The years when the founder was away from the company remain in filings and reference books.

By the Small Start editorial desk. We count every case in the archive by hand. The figures belong to the sources. The judgments are ours.

In 1982, SoftBank founder Masayoshi Son was diagnosed with chronic hepatitis. Before he recovered, the company hired an outside president
Reader

SoftBank's early years always come up as stories of Masayoshi Son's bold calls. Was there ever a stretch when he wasn't even at the company?

There was. And it’s the stretch when sales grew fastest.

What you'll learn
  • A timeline from the 1981 founding to the 1986 return, tagged by type of source
  • The ¥50 million condition put to a ¥10 million company
  • Why the founding address is Tokyo in one document and Fukuoka in another
  • The two years the founder spent recovering, and the sales growth under an outside president
  • What could be confirmed, and what couldn't

The entry on Masayoshi Son in the Japanese encyclopedia Nipponica has a short sentence about the year after founding.

Diagnosed with chronic hepatitis in 1982, he spent until 1984 in recovery.

Nihon SoftBank was founded in September 1981. Less than a year later, its founder was recuperating.

Then in April 1983, someone from outside sat in the president’s chair.

That was Yasuhiko Omori, an executive at Nippon Keibi Hosho, today’s SECOM. He was neither from the founding family nor placed there by a shareholder.

During the years the founder couldn’t stand at the front of his company, sales grew from ¥2.3 billion in the second fiscal year to ¥11.5 billion in the year to December 1985.

Son’s founding years are usually told as a story of bold decisions.

This column reads the other part left in filings and reference books: the period when the founder wasn’t at the company.

Listed companies fall outside the criteria for our case articles, so this is handled as a column rather than a case.

From the 1981 founding to the 1986 return as president

WhenWhat happenedFiguresSource
September 1981Nihon SoftBank founded; begins distributing PC softwarecapital ¥10 millionsecurities report, Son’s account
1981Applies to Hudson for exclusive distribution rights and is given terms¥50 million in cash in one weekSon’s account
1982Son diagnosed with chronic hepatitis, begins recoveryuntil 1984Nipponica
May 1982Launches two monthly magazines, enters publishingsecurities report
2nd fiscal yearsales ¥2.3 billion, 21 employeesthird-party compilation
April 1983Yasuhiko Omori, formerly of Nippon Keibi Hosho, becomes presidentsame
3rd fiscal yearsales ¥4.5 billion, 89 employeessame
FY to December 1985sales ¥11.5 billionsame
February 1986Son returns as presidentsame
About the sources

The founding and entry into publishing are in the history section of the securities report, and the period of recovery is in the encyclopedia. Sales, headcount and the change of president come from a third-party compilation based on securities reports and press coverage, and weren't confirmed in company documents.

A ¥50 million condition for a ¥10 million company

According to Son’s own account in PRESIDENT Online, Nihon SoftBank, which he founded at 23 in 1981, had capital of ¥10 million.

It had almost no sales record and almost no name recognition.

As a PC software wholesaler, that company applied to Hudson, a pioneer among game companies, for exclusive distribution rights.

Hudson’s condition was: “Bring ¥50 million in cash in one week and we will give you exclusive rights.”

Five times the company’s capital, in cash, within a week.

How this ended isn’t stated in the free portion of the article.

Only the arrangement of the numbers, five times the capital, shows where the newly founded company stood.

The nature of the business can also be read from reference books.

The Britannica entry says Nihon SoftBank was the first in Japan to wholesale computer software and took 60% of the distribution market, without saying when.

According to the securities report, in May 1982, eight months after founding, it launched two monthly magazines and entered publishing.

Wholesaling software to stores and publishing magazines that introduced that software ran side by side from the first year.

Depending on the document, it was founded in Tokyo or in Fukuoka

Where was Nihon SoftBank born?

The securities report gives the September 1981 founding address as Yonbancho, Chiyoda, Tokyo.

A third-party compilation citing Nikkei Business and others says in its text that the company was founded in Fukuoka City. The summary box on the same page says Tokyo.

Which is closer to the reality of the founding couldn’t be settled from the sources read.

The first line of the same company becomes Tokyo or Fukuoka depending on the document.

The founding story is often told from Fukuoka, and a listed company’s filing keeps a Tokyo address. Both are true at once.

According to the same compilation, the start-up money came from selling to Sharp the patent on a translation device Son developed while studying in the United States.

The encyclopedia likewise says he signed a license agreement with Sharp for a translator he devised as a student. Neither gives the sale price.

Sales grew during the two years the founder was away

Diagnosed in 1982, in recovery until 1984.

This period recorded in the encyclopedia overlaps with the time the company’s numbers moved fastest.

According to the third-party compilation, second-year sales were ¥2.3 billion with 21 employees. By the third year they were ¥4.5 billion with 89.

In April 1983 Yasuhiko Omori became president. The compilation says Son brought him in from outside less than two years after founding, to make up for his own lack of management experience.

Sales for the year to December 1985 were ¥11.5 billion.

Son returned as president in February 1986, and Omori’s tenure fell short of three years.

  1. September 1981: founded

    It started as a software wholesaler with ¥10 million in capital.

  2. 1982: the founder steps away

    Diagnosed with chronic hepatitis, he was in recovery until 1984.

  3. April 1983: a president from outside

    Yasuhiko Omori, formerly of Nippon Keibi Hosho, took the chair.

  4. February 1986: the founder returns

    By the year to December 1985, sales had reached ¥11.5 billion.

Editors

What follows is inference. In these years Nihon SoftBank had, early on, a form that ran without the founder standing at the front every day.

How far Son was involved while recovering can’t be told from the sources read.

Stories that he gave instructions from his sickbed are often told, but they couldn’t be confirmed.

Even so, the order remains in the compilation’s figures. The president’s seat went to an outsider, and across that tenure sales went from ¥2.3 billion to ¥11.5 billion.

We see this as the least-told part of SoftBank’s founding years.

Nihon Densan’s founding is recorded with almost every role gathered in its founder. Set beside it, Nihon SoftBank gave the president’s seat to an outsider in its second year.

Neither is the right answer.

What SoftBank has is a record of how a company ran when its founder fell ill.

What could and couldn’t be confirmed

The limits need stating.

What we couldn't confirm

The diagnosis of chronic hepatitis and the period of recovery come from an encyclopedia entry and weren't confirmed in Son's or the company's own documents. Sales, headcount, and Omori's appointment and departure come from a third-party compilation whose Japanese version counts the year to December 1985 as the fourth period and whose English version counts it as the fifth. The text therefore gives no period numbers for it. How the Hudson negotiation ended is in the paid portion of the article and wasn't read.

There’s a widely known story of Son giving a speech to employees, standing on a mandarin-orange crate on the first day.

As noted in the column tracing 22 founding legends to their sources, it couldn’t be confirmed in readable sources.

The legend centers on the founder, the documents keep the company

Son’s founding years have been told as the ¥10 million company handed a ¥50 million condition, or as the speech atop an orange crate.

In each scene the founder stands at the front.

Lay out the filings and reference books and another scene appears.

A founder who left the front line through illness the year after founding, a president brought in from outside, and sales that grew fivefold across that time.

The legend is told around the founder.

What the documents keep is the company that went on moving while he was away.

If this one impressed you

This column is the editorial desk's own reading of the cases published on Small Start (all public information, all sourced) and of other public information. It is not a recommendation of any particular business, investment or side venture.

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Sources

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