Business exits and small M&A case studies — 2/7
Exit and acquisition cases
25–48 of 163
Canada's Business Newsletter The Peak Sells to Young-Skewing Media Company ZoomerMedia: Replicating Morning Brew All the Way to the Exit
The Peak, a three-founder Canadian business newsletter and podcast billed as "Canada's Morning Brew," was sold to ZoomerMedia. A case showing that "geographic transplantation" of a proven format can be replicated from launch all the way to exit.
No-Code Onboarding Builder Userflow Merges with Fellow Player Beamer: An Exit in the "Post-Signup Experience" SaaS Space
Userflow, a no-code onboarding builder built by two Danish founders, was sold in a merger with Beamer, an in-product notification tool. The combination of two companies competing for the same "post-signup user experience" budget is a textbook case of small-SaaS consolidation.
Shopify App Maker Tabarnapp Sells to App Acquirer StayTuned: The Etiquette of "Closing Up Shop" in an App Store
Tabarnapp, which built apps solving Shopify merchants' problems, was sold to StayTuned, a company that buys up Shopify apps. The same standard route as Order Tagger to Shop Circle — a well-worn exit inside the app store.
Developer Media The New Stack Sold to Investment Firm Insight Partners: An Unusual Buyer Purchasing "Engineer Trust"
The New Stack, a specialized media outlet covering cloud-native and DevOps, was acquired by major VC/PE firm Insight Partners. Not a media company, not a tech company — an investment firm buying a developer media outlet symbolizes how diverse the pool of media buyers has become.
VC Industry Newsletter StrictlyVC Sells to TechCrunch: Ten Years of an "Industry Insider" Becoming Media
StrictlyVC, a venture-capital industry newsletter started single-handedly by former TechCrunch reporter Connie Loizos, was acquired by her old employer, TechCrunch. A rare shape of deal where an industry insider's personal newsletter gets imported back into the industry's biggest media outlet.
CSS-Tricks, 7 Million Monthly Pageviews, Sold to DigitalOcean: A Personal Blog's 15-Year Journey to Becoming "the Textbook"
CSS-Tricks, started by Chris Coyier as a personal blog, grew into a web-development reference site with 7 million monthly pageviews and was acquired by cloud provider DigitalOcean. The biggest exit of its kind for a technical blog, and a demonstration of the asset value of "searched-for technical knowledge."
Moonlight: 10,000 Engineers, $10,000/Month in Subscription Revenue — Choosing “Sell, Not Raise” in the Pandemic
Moonlight, a remote-developer marketplace with 10,000 registered engineers and thousands of client companies, sold to PullRequest while subscription revenue was still at $10,000 a month. The turning point was March 2020, when COVID hit and the founders chose an exit over a further raise.
Free-Template Site SlidesCarnival Sold to Canva for €20K/Month: What a One-Person Distribution Site Can Reach
SlidesCarnival, a free presentation-template site run single-handedly by Spanish designer Jimena Catalina Gayo, generated €20,000 (about ¥3.3M) a month in ad revenue and was acquired by Canva, the biggest name in design platforms. Like html5up before Carrd, it shows a "free-giveaway audience" being bought by a major company.
Newsletter Referral Tool SparkLoop Sells to ConvertKit: The Exit for Whoever Holds "Your Customers' Customers"
SparkLoop, a growth tool letting newsletter operators refer readers to one another, was sold to email platform giant ConvertKit (now Kit). For a delivery platform, an integration that brings its customers' own growth engine in-house.
The Coast, Founded in 1993, Joins Local Media Coalition Overstory: The Landing Point of 30 Years of Local Reporting
The Coast, a weekly alternative paper published in Halifax, Canada since 1993, was sold by its founding couple to Overstory Media Group, a coalition of local media outlets. A long-established local media succession that navigates the print-to-digital transition through a capital injection via acquisition.
German SEO Tool Seobility Sells to saas.group: A Third Exit for "Quietly Indispensable Tools"
Seobility, a German-made all-in-one SEO checker, was sold to SaaS acquisition group saas.group. Following DashThis and Usersnap, it is the group's third acquisition covered here — fresh evidence that an "institutionalized buyer" is what underwrites exits for mid-sized SaaS.
The Half Marathon Guide: “Just Half Marathon Race Info” Adds Up to $1.2M — Sold to an Individual Buyer
The Half Marathon Guide, a site cataloging half marathons across the U.S., earned founder Terrell Johnson roughly $1.2M (about ¥180M) cumulatively before being sold to individual buyer Michael Mazzara. A case study in the compounding power of unglamorous information curation: "the race calendar."
Ammesso.it: 70,000 Users on a Med School Exam App, Sold as a Side Project for Mid Six Figures
Ammesso.it, an Italian medical school entrance exam prep app, sold to fellow exam-prep company Testbusters in June 2021 with about 70,000 users, for a mid-six-figure dollar amount. It was essentially a two-person side project.
Wellness Blog Root + Revel Passes from One Individual to Another: An Everyday Scene from the "Used-Blog Market"
Root + Revel, a holistic wellness blog, was transferred from founder Kate Kordsmeier to an individual buyer, Sarah Ware. A record of "person-to-person blog sales" — not a headline deal — functioning as an ordinary, everyday transaction.
PR Management SaaS Prowly Sells to Semrush: A Polish Startup's Path into a Marketing Suite
Prowly, a PR and media-relations management SaaS founded by two people in Poland, was sold to SEO giant Semrush. It was chosen as a component of a suite strategy expanding marketing work horizontally from SEO to content to PR.
CBWG: From a Local Sports Blog to a $25M Sale to XLMedia — Riding a “Change in the Law” at Full Speed
CBWG Media, which started as a Philadelphia sports blog, rode the wave of sports betting legalization triggered by the 2018 U.S. Supreme Court ruling and grew rapidly as a bookmaker-referral media business. In 2021 it was sold to the UK's XLMedia for $25M (about ¥3.75 billion). A case of seizing the market moment created by regulatory change.
Business Name Generator Domainify Sells for Eight Figures: A Suite of Tools That Captured the "Naming Moment"
Domainify Group, a suite of tool sites that generate business and domain name ideas, was sold to Game Lounge for eight figures in dollars (billions of yen). A business capturing the search demand behind the very first act of starting a business: finding a name.
Potion, the Notion-to-Website Builder, Sells for $300K — From Solo Developer to Individual Buyer
Potion, which turns Notion pages into fast websites, was grown by solo developer Noah Bragg in build-in-public style and sold for $300K (approx. ¥45M) to individual buyer Bruno Morency. A defining example of individual-to-individual micro-SaaS deals.
Proofreading Course Proofread Anywhere Sold for $4.5M: One of the Largest Exits Ever for a "Skill Course"
Proofread Anywhere, an online course teaching people how to earn money proofreading, was built by Caitlin Pyle from her own side-hustle experience and sold to publicly traded holding company Onfolio for $4.5M (about ¥675M). One of the largest exits ever for a creator-built skill course.
Elementary Librarian: a $1M+ Exit on Hyper-Niche Lesson Plans for School Librarians
Elementary Librarian, which sells lesson plans to elementary school librarians, was sold to SureSwift Capital for $1M+ (over ¥150M). A case of triple-layered niching — teachers, within that librarians, within that elementary school — creating a monopoly.
Madison Minutes, a Small-City Indie Newsletter, Joins the Local Media Network City Cast
Madison Minutes, a local newsletter in Madison, Wisconsin, was sold to City Cast, which operates a network of city-specific podcasts and newsletters. One example of a broader trend: in regions where newspapers have declined, indie newsletters pick up local reporting and are then bundled into national networks.
Crypto Newsletter Milk Road Sold 10 Months After Launch with 250,000 Subscribers: A Textbook Case of Getting Off at the Peak
Milk Road, the crypto newsletter launched in January 2022 by serial entrepreneur Shaan Puri and Ben Levy, reached 250,000 subscribers in just 10 months and was sold to Bitfo within the same year. A case that ran the full "build it, grow it, sell it while the boom lasts" playbook at record speed.
Postcode Shipping: A Shipping-Rate Shopify App Sells to Solo Investor Fund MicroAngel — “Micro PE” as a New Kind of Buyer
Postcode Shipping, a Shopify app that calculates shipping rates by postal code, was sold to MicroAngel Fund, run by individual investor Eyal Toledano. A real-world example of "micro PE" — an individual buying small SaaS businesses and earning operating returns.
Jira App Portfolio Jexo Sells to Appfire: Three Years from "Two People → Portfolio → Exit" in the Atlassian Ecosystem
Jexo, a portfolio of Jira apps built by Florin Biro and Nikki Zavadska on the Atlassian Marketplace, was sold to Appfire, the ecosystem's largest player. Following Snapbytes, another classic in-ecosystem roll-up exit.