Website Sold for About ¥700K, a Month and a Half After Listing: A Field Report on Screening Buyers and Improving the Listing Page
A firsthand account of selling a website for about ¥700K on Rakko M&A. From listing to sale took a month and a half, plus 15 days for inspection and payment. The seller shares buyer-screening insight — "watch out for accounts with zero purchases but hundreds of negotiation requests" — and the effects of improving the listing page and adding post-sale support.
This is a translation of the Japanese original. The Japanese version and cited primary sources are authoritative for all figures.
The Deal in Numbers
| Item | Figure |
|---|---|
| Sale price | approx. ¥700K |
| Timeline | Listing → sale: 1.5 months; inspection → payment: 15 days |
| Tactics used | Paid promotion (from ¥500) twice / migration service (¥16,500) / buyer bonuses and a manual |
What You Can Learn from This
Checking a buyer’s track record is a fundamental move in website flipping. An account with “zero purchases but hundreds of negotiation requests” is likely a tire-kicker or gathering intelligence. Screening before entering negotiations prevents wasted time and information leakage.
The listing page is a landing page you can keep improving after publishing. Revamping the page mid-listing and adding post-sale support as a bonus changed the response. Like Onichan’s “honest disclosure of the site’s problems” and Earlyname’s handover videos, how well a listing sells can be moved by how its information is designed.
Breaking Down the 1.5-Month Timeline
The sale proceeded through: listing → receiving negotiation requests and screening buyers → agreeing on terms → contract → inspection (site migration and verification) → payment. What stands out is that the seller ran an “improve until it sells” operation: rebuilding the listing page after publishing, buying exposure within Rakko M&A through small paid promotions (from ¥500), and adding post-sale support as a bonus. Listing is not a one-shot bet — it’s an operational job of watching the response and adjusting.
Using the migration service (¥16,500) was also a practical call. Site migration is technical work involving servers, domains, and analytics; if it goes wrong, inspection drags on and the deal can collapse entirely. Paying ¥16.5K to have professionals finish it reliably is cheap insurance protecting a ¥700K transaction.
Who Are the Buyers Sending Hundreds of Requests?
An account with zero purchases and hundreds of negotiation requests is most likely doing one of three things: collecting market-price intelligence, appraising sites for resale, or just browsing. Since entering negotiations means disclosing internal information like analytics and revenue statements, the basic defense is to limit disclosure to parties with a track record and parties who ask specific questions.
Information about website sales tends to skew toward “how much it sold for,” but process knowledge like this — buyer screening, listing-page improvement, migration practicalities — is exactly what first-time sellers should know in advance.
Related Cases
Sources
This article summarizes and analyzes the public sources above. Please refer to the primary sources for details.