Matchmaking-Agency SEO Media + Ameblo Sells for ¥220,000 (About 3.2 Months of Revenue)
From Rakko M&A's published closed-deal list (batch 2). A matchmaking-agency SEO media site plus Ameblo account sold for ¥220,000, just 4 days after listing. We record the listing data as a snapshot of the going rates in Japan's small-scale M&A market.
This is a translation of the Japanese original. The Japanese version and cited primary sources are authoritative for all figures.
The Deal Numbers (from Rakko M&A’s Closed-Deal List, Batch 2)
| Item | Figure |
|---|---|
| Sale price | ¥220,000 |
| Monthly revenue at listing | ¥69,000 |
| Time from listing to close | 4 days |
| Marketplace | Rakko M&A (no seller fees) |
How to Read This Case
This deal appears in the closed-deal list that Rakko M&A publishes on its official site; there is no operator interview or detailed backstory. We record it as a data point on actual market conditions, based on what the listing discloses.
Against monthly revenue of ¥69,000, the ¥220,000 price works out to a mere 3.2 months of revenue — a bargain-bin close. The matchmaking niche sits adjacent to YMYL territory and carries a high risk of being hit by Google algorithm updates; on top of that, the bundled Ameblo account — an “asset built on rented land” — dragged the valuation down further. The platform-dependent portion of a business commands almost no price at exit.
Comparison with 20 Deals Closed in the Same Period
| Genre | Sale price | Monthly revenue | Multiple |
|---|---|---|---|
| History commentary YouTube (¥700/mo revenue) | ¥160,000 | ¥700 | 228.6 months |
| Long-form sports YouTube channel | ¥880,000 | ¥7,351 | 119.7 months |
| Gaming commentary & trivia Shorts (26K subscribers) | ¥250,000 | ¥5,391 | 46.4 months |
| Cooking YouTube (1.1M subscribers) | ¥3.5 million | ¥115,000 | 30.3 months |
| Smartphone & gadget info site | ¥160,000 | ¥7,779 | 20.6 months |
| Beauty & credit card blog (outsourced operation) | ¥560,000 | ¥35,000 | 16.0 months |
| Hotel info blog (Rakuten Travel) | ¥950,000 | ¥88,000 | 10.7 months |
| Apparel e-commerce business (fully outsourced) | ¥2.16 million | ¥342,000 | 6.3 months |
| Translated overseas-influencer Shorts | ¥320,000 | ¥53,000 | 6.0 months |
| Idol-focused blog (with AI prompts) | ¥210,000 | ¥36,000 | 5.8 months |
| Pro wrestling commentary channel | ¥200,000 | ¥58,000 | 3.5 months |
| Web hosting & domain info site | ¥80,000 | ¥23,000 | 3.4 months |
| Matchmaking-agency SEO media + Ameblo | ¥220,000 | ¥69,000 | 3.2 months |
| Amazon seller account (10 years in operation) | ¥1.38 million | Undisclosed | — |
| Money-luck AI video YouTube + TikTok bundle | ¥88,000 | Undisclosed | — |
| Landscape photography Instagram (59K followers) | ¥150,000 | Undisclosed | — |
| Amazon beauty-category seller | ¥750,000 | Undisclosed | — |
| Officially approved VTuber clip channel | ¥320,000 | Undisclosed | — |
| Streamer-approved entertainment clip channel | ¥120,000 | Undisclosed | — |
| Shibuya cafe guide Instagram | ¥300,000 | Undisclosed | — |
Combined with the 15 deals from batch 1 (such as the psychology YouTube channel that sold for ¥4.8 million), the going rates are firming up further: websites at roughly 20 months of revenue; YouTube channels anywhere from 3 to 120 months with huge variance; SNS accounts priced at a few yen per follower. The spread in multiples is, quite directly, the spread in buyers’ confidence that the revenue will persist.
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Sources
This article summarizes and analyzes the public sources above. Please refer to the primary sources for details.