Gaming Commentary & Trivia Shorts Channel (26K Subscribers) Sells for ¥250,000 (About 46.4 Months of Revenue)
From Rakko M&A's published closed-deal list (batch 2). A gaming commentary and trivia Shorts channel with 26K subscribers sold for ¥250,000, just 11 days after listing. We record the listing data as a snapshot of the going rates in Japan's small-scale M&A market.
This is a translation of the Japanese original. The Japanese version and cited primary sources are authoritative for all figures.
The Deal Numbers (from Rakko M&A’s Closed-Deal List, Batch 2)
| Item | Figure |
|---|---|
| Sale price | ¥250,000 |
| Monthly revenue at listing | ¥5,391 |
| Time from listing to close | 11 days |
| Marketplace | Rakko M&A (no seller fees) |
How to Read This Case
This deal appears in the closed-deal list that Rakko M&A publishes on its official site; there is no operator interview or detailed backstory. We record it as a data point on actual market conditions, based on what the listing discloses.
A channel that was “underearning relative to its audience” — 26,000 subscribers but only ¥5,391 in monthly revenue — closed at 46 months’ worth of that revenue. The buyer is betting not on current earnings but on reactivating the subscriber base, making this a clear example of channel M&A as a PER-style trade on expectations rather than on cash flow.
Comparison with 20 Deals Closed in the Same Period
| Genre | Sale price | Monthly revenue | Multiple |
|---|---|---|---|
| History commentary YouTube (¥700/mo revenue) | ¥160,000 | ¥700 | 228.6 months |
| Long-form sports YouTube channel | ¥880,000 | ¥7,351 | 119.7 months |
| Gaming commentary & trivia Shorts (26K subscribers) | ¥250,000 | ¥5,391 | 46.4 months |
| Cooking YouTube (1.1M subscribers) | ¥3.5 million | ¥115,000 | 30.3 months |
| Smartphone & gadget info site | ¥160,000 | ¥7,779 | 20.6 months |
| Beauty & credit card blog (outsourced operation) | ¥560,000 | ¥35,000 | 16.0 months |
| Hotel info blog (Rakuten Travel) | ¥950,000 | ¥88,000 | 10.7 months |
| Apparel e-commerce business (fully outsourced) | ¥2.16 million | ¥342,000 | 6.3 months |
| Translated overseas-influencer Shorts | ¥320,000 | ¥53,000 | 6.0 months |
| Idol-focused blog (with AI prompts) | ¥210,000 | ¥36,000 | 5.8 months |
| Pro wrestling commentary channel | ¥200,000 | ¥58,000 | 3.5 months |
| Web hosting & domain info site | ¥80,000 | ¥23,000 | 3.4 months |
| Matchmaking-agency SEO media + Ameblo | ¥220,000 | ¥69,000 | 3.2 months |
| Amazon seller account (10 years in operation) | ¥1.38 million | Undisclosed | — |
| Money-luck AI video YouTube + TikTok bundle | ¥88,000 | Undisclosed | — |
| Landscape photography Instagram (59K followers) | ¥150,000 | Undisclosed | — |
| Amazon beauty-category seller | ¥750,000 | Undisclosed | — |
| Officially approved VTuber clip channel | ¥320,000 | Undisclosed | — |
| Streamer-approved entertainment clip channel | ¥120,000 | Undisclosed | — |
| Shibuya cafe guide Instagram | ¥300,000 | Undisclosed | — |
Combined with the 15 deals from batch 1 (such as the psychology YouTube channel that sold for ¥4.8 million), the going rates are firming up further: websites at roughly 20 months of revenue; YouTube channels anywhere from 3 to 120 months with huge variance; SNS accounts priced at a few yen per follower. The spread in multiples is, quite directly, the spread in buyers’ confidence that the revenue will persist.
Related Reading
Sources
This article summarizes and analyzes the public sources above. Please refer to the primary sources for details.